About Riad EspritBleu

Our ethos &
promise to you

After purchasing the ruins of a riad in 2017, Philippe and Noémi oversaw the entire reconstruction to reflect their desire to create a riad reflecting the bohemian spirit and rich artistic heritage of Essaouira.

Respecting the traditional form of a riad townhouse around a central courtyard, Philippe and Noémi integrated wider staircases alongside bright, spacious rooms matching modern building regulations, while adding designer furniture from Le Corbusier and luxury amenities such as the glazed plunge pool in the Prestige Suite.

Using local artisans to fulfil her vision of style, Noémi has infused the Riad with a style mixing classic Moroccan features with bold industrial design.

The finished riad is now a seamless blend of local wood, metal, raw concrete, and ornate stonework providing a perfect backdrop for the riad’s art collection and designer furniture that combine to create a cosy, chic, arty atmosphere.

At the heart of everything at the riad is hospitality. Our caring and experienced team ensure that everyone enjoys their stay. Guests are invited to breakfast on the rooftop terrace overlooking the ocean or in the calm of the inner patio. Café EspritBleu offers a tempting range of refreshments and snacks throughout the day. Unique fashion and art are also available to purchase from the Miss Keren Concept Store.

Riad EspritBleu Essaouira: about us

Meet the team

Philippe Bloch
Philippe Bloch – the owner

Philippe worked for the international Hyatt group as a hotel general manager around the world for 20 years before creating Brigit’s Afternoon Tea in London and embarking on this new adventure with Riad EspritBleu.

Noémi Bloch
Noémi Bloch – the director

Following a career in design and catering, Noémi joined Philippe to create, select, and supervise the interior decoration of the Riad, and after falling in love with Essaouira she decided to stay on and manage Riad EspritBleu.

Riad EspritBleu Essaouira
Riad EspritBleu Essaouira

Meet the artists

One of the characteristics of the Riad EspritBleu is the incredible art from Moroccan and French artists displayed throughout the building. Our prestigious artists include Daniel Gastaud, Newer, Neok Westel, Swiz, Naoufal, Abou Salama, Najim Abdelkadir, Aissa Joud – Q3, Ahmed Haizoune, and Abdelkader Bergari. All the artworks are available to purchase.

Riad EspritBleu - meet the artists
Riad EspritBleu - meet the artists
Riad EspritBleu - meet the artists